In establishing goals for your business, you need to examine your sales and marketing plan.
I have worked with many businesses that seem to have either a great marketing plan or an awesome sales plan but not both. Few businesses see the need to have both an incredible marketing and sales strategy. If you haven’t guessed it by the now, the key to having an effective sales and marketing strategy is an understanding of the Experience. Without the experience, your strategies will fall short of achieving your growth goals. But, if you can define the experience people want; give people this experience, and maintain the experience whenever they want it, you are well on your way to business greatness.
To effectively understand the full experience, you need to break your marketing and sales strategies into two separate plans. The first plan you should focus on is the marketing strategy or experience. This marketing plan needs to focus around the customer or the person who is actually buying your product. To effectively do this, you must completely understand your customer. Why do they want the product? How do they use the product or service? What is the product purchase frequency?
When I’m working with clients, I advise them to spend most of their time working on developing this complete Understanding before any money is spent on developing the actual product or service. Many entrepreneurs develop what THEY think is an awesome product yet they fail to realize or understand what the CUSTOMER’S needs actually are. You need to completely understand your customer, develop a product which meets this understanding, and create the marketing strategy to fulfill this understanding.
Spend some time this week focusing on your customer’s wants and needs.
Understand your consumer and develop a marketing plan that effectively creates an experience to fulfill what your consumer wants.